Primal Reign

Developing a brand identity, creating marketing collateral, and designing apparel for an athleisure brand dedicated to supporting endangered species conservation in partnership with the David Shepherd Wildlife Foundation.
Duration
Ongoing
Project Type
Social Media
Website Design
Brand Identity
Role
Graphic Designer
Tools
Photoshop
Illustrator
Figma
Overview
Client Background
Primal Reign is an athleisure brand based in San Diego, CA, with a mission to safeguard endangered species. Through strategic partnerships and philanthropy, Primal Reign dedicates a portion of its proceeds to the David Sheppard Wildlife Foundation, contributing to conservation efforts.
Goal
Develop a distinct brand identity inspired by a vintage aesthetic, and increase Primal Reign's online presence and sales.
Design
Online Shop - Our Mission Page
Online Shop - Tiger Collection Page