GrowWrite

Created a responsive design for a self-care platform that helps people check in on themselves, track their mood, and practice mindfulness.
Duration
12 weeks
Project Type
Product Design
Responsive Design
User Research
Role
Product Designer
UX Researcher
Tools
Figma
Optimal Workshop
Miro
Overview
Project Overview
GrowWrite is a self-care platform that helps users check in on themselves and feel more positive. By taking care of a digital plant friend, users also take care of themselves in a way that makes self-care rewarding and fun.
Problem
Currently, many people experience a struggle to maintain a cost-effective and time-efficient self-care routine. Between work, school, and social commitments, it can be difficult for people to make time for themselves, causing mental health to go on the backburner.
Goal
Design a platform that helps people set goals, reflect, and enjoy moments of mindfulness in a way that makes self-care fun and accessible.
Impact
The project was a study to create an engaging and user-friendly platform facilitating efficient self check-ins through personalized journaling prompts. The platform has the potential to serve people of all ages who wish to understand their mental health more deeply.
Problem Space
Users currently lack a streamlined and cost-effective method for regular self check-ins as well as access to self-care resources.
In-Depth Research and Understanding
To understand my audience better, I decided to conduct user interviews and a competitive analysis.
01
User interviews on emotion and stress management, interest in journaling and practicing mindfulness, and interest in taking care of a digital plant friend.
While collecting the data from user interviews into an affinity map, there were clear themes between participants. The overarching factor that limits my participants from utilizing dedicated resources for mental health is a struggle to manage their time. The second factor is a cost barrier to these resources.
02
Competitive analysis on successful market features, user needs, and potential gaps in the current market.
There are direct competitors such as Moodily, How We Feel, and Daylio, as well as indirect competitors like BetterHelp that offer journaling but are not necessarily focused on that feature. Success among competitors happens when they provide a platform where users can quickly check in within 1-2 minutes and log their mood and thoughts on a routine basis.
In total, I gathered insights from 4 users and 4 competitor apps from this round of study.

After the user interviews and competitor analysis, I synthesized the insights and conglomerated information that would have an impact on my design decisions into 2 persona charts.
Define
Project Goals
I then moved on to define the goals of the user and the business, as well as considered technical goals.
Ideation
Guiding HMW's
"How might we use a digital platform to support stressed individuals to track their mood and thoughts on a regular basis, help users identify trends in their mental health, and encourage individuals to allocate time to focus on themselves when they feel overwhelmed and stressed?"
"How might we help people feel safe in an online environment while sharing their thoughts and feelings?"
User Flow Analysis
With the help of my research findings, I was able to depict the user flow and pinpoint the steps that could lead to potential errors. With those in mind, I ideated a user flow incorporating features that align with user, business, and technical goals.
Explore layouts, functionalities, and usability
I created rough sketches of several key screens. Sketching first allowed me to experiment with different layouts and navigation.
Branding
Mood Board
I then created the mood board to lead me through the visual design of the platform.
Brand Personality
Drawing inspiration from my mood board, I opted for a mostly minimal UI with rounded, soft edges to emphasize user's journaling tasks and goals rather than the app branding itself. Similarly for type choice, I selected Poppins for a friendly and clean feel. For the color palette, I chose complementary earthy, motivating accent colors to add positivity and encouragement. Overall, the brand's style should evoke a fun atmosphere to avoid feeling like a chore or more work.
Usability Testing
In order to test out the usability, accessibility, and desirability of my designs, I conducted in-depth usability tests and collected feedback from 5 people interested in tracking their mood/emotions and practicing mindfulness.
The testing required participants to navigate the working prototype through 3 tasks:
01
Signing up and creating an account
02
Conducting a mood check-in
03
Transitioning to the garden page and purchasing a new plant buddy
Following the tests, the following validations and constructive feedback stood out to me.
01
Signing up and creating an account
02
Conducting a mood check-in
03
Transitioning to the garden page and purchasing a new plant buddy
Validations
The app's color scheme and phrasing are uplifitng, evoking a sense of delight as users navigate through screens
Tasks are straightforward and the process to accomplish them aligns with users' expectations
Ability to add media to journaling entries is an exciting and highly desirable feature
Feedback
Improve some UI patterns for easier navigation
The mood meter appears overwhelming, offering an excessive number of choices, some of which seem closely related, contributing to confusion for users
The phrasing of certain prompts is ambiguous, making it difficult to discern the potential impact of decisions on the user experience
Using a prioritization matrix to organize user feedback, I focused iterations on...
Final Design
With the insights from the usability testings, I made extensive updates to my design for the MVP version of this platform. The final design enables users to:

Seamlessly sign up and get onboarded with GrowWrite

New users can easily create an account in a few short steps so that they can start journaling right away.

Conduct a mood check-in

Efficiently check in and include as little or as much detail as users prefer in their entry.

Adopt digital plant friends in the Garden

Users can browse and choose a plant that will grow alongside them.
Reflection
It was a great learning experience designing a tool for people interested in journaling, gratitude, and virtual companions. While developing ideas and designing specific features, I had to balance between user goals and business impact so both could be met. It truly helped me think and rethink my design decisions.

If I were to continue on this project, I would love to design a full prototype of the website along continuous usability testing, explore customizable settings, and consult with engineers on the development of the project.